I recently receive the following as part of a longer post from the Human Capital Institute and it instantly caught my attention:
“In the context of an organization where people ideally share purpose, the power of knowing “why” each of us chooses our role helps us be more productive. “It’s often difficult to do something well if we don’t know the reasons we’re doing it to begin with,” says Dan Pink, adding, “People at work are thirsting for context.” As a leader one of the most powerful things you can do is provide that context; instead of monitoring what, where, when and how, encourage people to consider why they’re in their roles-every day, and listen to what they have to say.”
I’ve referred to our Leadership in the Next Decade research quite a bit lately. When I read this, it reinforced the wisdom that our respondents shared with us about where leaders need to focus to build success and business results in the coming years. One of the top leadership abilities respondents identified as critical was ‘creating a compelling vision and strategy’, in other words providing context, helping people understand why. Pink’s quote brings home the other side of the equation — listening to why others are in their roles. By listening to what people throughout the organization have to say, we will be able to understand why they have chosen to be part of this larger organization and to build alignment of purpose for an ever larger part of our organizations.
As leaders can you answer these questions:
- Why am I in this role? What makes you get up in the morning and come to work? Have you shared that story with others in your organization?
- Why are other people in their roles? Do you have any idea why the people on your team choose to be there? What about your peers? Your boss?
- Why does our organization exist? What is our compelling purpose? I would argue that if you can only come up with “to provide shareholder value” you are going to come up short in the eyes of many people. Many people don’t think that the main reason they come to work is to drive up stock prices for investors. That may be an outcome of the work that is done and the value the organization creates but it’s not really the context people are thirsting for.
- How do these 3 whys align? We may have different reasons for being in our roles and still be aligned around a common purpose. How does our collection of why’s build the tapestry that delivers value to our customers, shareholders, employees, and communities?