It’s early in the baseball season and hopes are running high. The Red Sox have a lot of great talent on the team. There should be a lot of wins this year. What can the Sox teach us about winning?
I hear what you’re saying. We’re not the Red Sox. Sports teams aren’t like most organizations… or are they? Talent is everything for them, right? But how many times have we seen teams spend big money on great talent only to have a dismal season because of bad morale, poor coaching, or unexpected changes drive them off course?
A few weeks ago, Tom Verducci of Sports Illustrated, wrote about how the Red Sox have ‘Culture Culture’ meetings during spring training. The article reinforces what we believe. A winning culture doesn’t just happen. Being intentional and sweating the small stuff – the right small stuff – is what creates it.
Building a great team starts with being intentional about hiring great talent but it doesn’t stop there. Without the right culture, even great talent will underperform much of the time.
The talent in the majors is of course the best baseball talent around. They all have spring training to get ready for the season. Think of it as onboarding. All teams work on the fundamentals during spring training but the Sox and some other teams, intentionally focus on culture – and the details that build it. For example, the idea of each person contributing to the team is paramount to Red Sox culture. So, in spring training when reviewing game films, they don’t just call out the highlight reel moments. They call out moments like running out a play to make it to first or an at bat that sets up the next batter to drive in a crucial run. They’ve taken the concept of team and defined the behaviors that represent it. Has your organization done the same?
They also make culture building a habit. They’ve created a short-hand language that allows them to talk about the successes and failures on the field in real-time. Everyone on the team knows what a right-handed fist pump means vs a left-handed one. What key words or phrases are you using as “short-hand”? Is using them a habit? What other culture building habits do you have?
In winning cultures, everyone has the opportunity to reach their potential. The Red Sox have one of the youngest teams in baseball. Back in the day, young ball players