Do your values make sense? Many of you will look and say, “Of course they do.” However, if your actions and the way you run the business are saying one thing and the words are saying another, then the answer is no, they don’t. These questions can help you decide if your reality is meeting the aspirations of your values.
- How well have they been integrated into your business strategy? Can your stakeholders see how the values are playing out in your business strategy. When someone looks at TOMS or Life Is Good’s business strategies, their is no doubt what their values are.
- Do you look for them in who and how you hire? It’s one thing to say that you have certain corporate values. It’s another to overtly make them part of your hiring and onboarding process.
- Can I see them in the way you manage talent? Nothing kills the credibility of a value statement more quickly than saying, for example, that we value collaboration, innovative thinking, and the power of great ideas only to then promote and recognize the people who get results while completely disregarding your stated values.
- Are they part of our decision making? When tough decisions need to get made, are the values one of the key factors considered?