Do Your Company’s Values Make Sense

Core Values
On websites or internal company portals and communities, there is a tab or tile that says “Our Values”.  They are there for everyone to see when and if they choose to look at them.  We use them to inform prospective employees, our current team, and business partners about who we are and what we’re about. Yet, according to a recent PwC survey, 63% of CEO’s want to increase communication to stakeholders about values and purpose.
Before jumping into another communication plan full of town hall meetings, email blasts, etc. to get the word out about your organization’s values, I encourage leaders to take a step back and look at how else they are communicating or not communicating the values.

Do your values make sense?  Many of you will look and say, “Of course they do.”  However, if your actions and the way you run the business are saying one thing and the words are saying another, then the answer is no, they don’t. These questions can help you decide if your reality is meeting the aspirations of your values.

  • How well have they been integrated into your business strategy?  Can your stakeholders see how the values are playing out in your business strategy.  When someone looks at TOMS or Life Is Good’s business strategies, their is no doubt what their values are.
  • Do you look for them in who and how you hire?  It’s one thing to say that you have certain corporate values.  It’s another to overtly make them part of your hiring and onboarding process.
  • Can I see them in the way you manage talent?  Nothing kills the credibility of a value statement more quickly than saying, for example, that we value collaboration, innovative thinking, and the power of great ideas only to then promote and recognize the people who get results while completely disregarding your stated values.
  • Are they part of our decision making?  When tough decisions need to get made, are the values one of the key factors considered?
You see, it’s one thing to say what you value.  It’s another to make them come alive.
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