Improve Remote Performance – The Power of Connection

High-performing individuals and teams feel well-connected to the things that matter most. That includes a deeper connection to mission and strategy, their goals, and to you and their fellow team members. Working remotely often leads to lower levels of connection. Here are some ways you can build a more connected – and better performing – team.

A good deal of research shows that remote employees are often more productive than their on-site peers.  But, as a manager, as a leader, you’re more interested in performance than productivity.  Productivity is a measure of how much you do… in other words, activity. “I get a lot done when I work from home.” Performance is about how effective your work is. “My team improved client satisfaction by 5% over last quarter.”  Certainly, productivity and performance often go hand in hand, but not always. We all know people who work hard and get a lot done; but, still, they just don’t seem to be able to move the needle far enough.

No doubt, over the last year or so, you’ve been flooded with all kinds of advice on how to keep your newly remote team of managers or professionals engaged and performing well .  Here’s a slightly different way of looking at how to make that happen – by leveraging key leadership techniques in ways that keep people connected. Connected to their mission, their goals and to you and their team.

Connect Your Team to Mission / Vision / Strategy 
Working through COVID conditions has meant facing and overcoming a lot of challenges.  People have had to deal with a myriad of urgent and often difficult changes to our personal and work lives.  When that happens, it’s easy to get distracted.  It’s critical that we focus and refocus our team members on why we’re here.  What’s our purpose? What’s our strategy for making that happen?
  • Keep it in front of them.  You can do this at team meetings.  “This new project aligns with our mission to…”  And when problem solving.  “Part of our strategy calls for cross selling more technology products.  With that as our primary criteria, let’s discuss which of these projects will make that happen more quickly?”  When answering questions.  “The reason we’re going to move to a 70/30 remote model is because of the upcoming business acquisition.  We’ll need maximum levels of trust and collaboration to make this work.  And that means more face-to-face time in the office.”
  • Make it personal.  Virtually every organization has a mission or vision and a business strategy. So too should every team. How does the overall business strategy map to your team? How do you make high-level strategy make sense in your part of the organization? In fact, how do you help each of your team members align what they do with mission and strategy? Take the time for a formal process of aligning your team’s mission and goals with the organization’s. One meeting isn’t likely to be enough. Make it a short project, assign a lead to it, and ask people to come prepared to the meetings with their own ideas.
Connect Them to Their Goals and Objectives
This is another important touchstone that drives connection and improves performance. With organizations facing an evolving post-pandemic world, significant changes are already taking place again. For many, if not most, that means more disruption. Another way to reel people back in is to help them stay focused on their goals.
  • Keep their formal goals up to date. Don’t wait until the end of the year to align their work goals to new business goals and initiatives and new ways of working.  These changes provide a perfect opportunity to get their attention. Talk about goals, find out what challenges they have, and help them create a plan for addressing them. Remember to make this a robust two-way conversation.
  • Set clear expectations.  Remote management is usually harder because communication is more difficult and less frequent. Don’t let distance get in the way of clarity. You’ll want to let your team and your employees know exactly what’s expected. For example, it’s not enough to tell them you want them to maintain or improve collaboration. How do you expect them to do that?  “Remember, we’ll be switching to Flowdock next quarter. I expect everyone to have 100% of their team members attend the product training by no later than September 15th.”
  • Hold people and teams accountable. Expectations without accountability are a half-measure. Even highly motivated people need to be accountable for how effectively they perform. Remember to role-model what you want to see. If you ask the managers who report to you to update their team’s performance goals, but you don’t do it with your own team, it’s likely to elicit a half-hearted and incomplete effort on their part as well.  For more on remote accountability, look for our upcoming article.
Connect Them to Their Team and to You
We’re saving the best for last. It’s a well-established fact that personal connectivity to one’s team and boss positively impact engagement, talent retention and performance. Even for those who love to work remotely, almost all of them still need to connect with the people they work with. In addition to holding regular individual and team meetings and events, here are some ways to improve personal connectivity.
  • Empathy (and loads of it), not Sympathy.  As organizations continue to sort out the future of their organization’s work structures and practices, it’s important that leaders be empathetic. Note that I did not say sympathetic. Here’s the difference. When a leader is empathetic, they understand and share the feelings of another person. They recognize the person’s challenges. “It must be hard to have to re-organize your personal life around the new work arrangements.” It’s supportive. On the other hand, when someone is sympathetic, they are signaling that they feel pity or distress for them. “I’m so sorry that you have to come back to work in the office full time. It really stinks.” This also sounds supportive. But managers who sympathize (instead of empathize) are more likely to excuse poor performance and lower their expectations. It also crosses the manager/employee boundary and makes it harder to be objective with an employee.
  • Help them help themselves.  People like and respect leaders who help them solve problems, not managers who dictate solutions. Ask questions. “You’ve been late getting the financials to me two months in a row. What’s going on? Why do you suppose that’s happening? What do you think will solve that problem?” Of course, if you see something else, you’ll want to mention it, but collaborative course corrections are the most effective. It’s also important to ask how you can help. This technique also works well for teams. Help them define and then solve the collaborative challenges they have, and ask what you can do to help.
  • Set team goals.  Individuals need to know that they will be held accountable for how well their team(s) perform, and that collaboration is critical to their success. See above.
  • Remain focused on professional development. Don’t lose sight of helping your team members develop their skills and acquire important experiences. Remote employees are more likely to be overlooked when it comes to development opportunities. Pick your times wisely, but make sure it remains part of the ongoing dialogue you have with them.

Connection is Powerful. Connecting with others and with purpose are deep-seated personal needs, and that includes in one’s work life. High-performing teams thrive on the level of trust and respect that connection helps drive.

When is Bad News Better than Good News?

When is bad news better than good news?

When you put off communicating important information to your organization until you have something “good” to say to them.

There’s an old saying that “no news is good news.” That may still apply to some things in life, but it’s decidedly untrue when it comes to communicating important information to your organization.

When people don’t have any or enough information about what’s important to them, what happens? One typical result is that they get anxious. And anxious team members are more distracted and less productive. In fact, in a recent business survey reported by McKinsey, “Employees who felt included in detailed communications about what’s decided and what’s still uncertain were nearly five times more likely to report increased productivity.”

Employees (and leaders) who don’t have enough information will also begin to develop their own ideas about what’s going on. They suppose something is true without having evidence to confirm it.  And then you’re playing defense against a difficult foe with multiple tentacles: the rumor mill.

Decades of leadership research and best practice application support the “over-communication” of information to employees when an organization is facing change, particularly during the most trying of times. That means direct, open communication on the status of what’s important to employees on a regular basis through multiple channels from all levels of management.

Some leaders have a difficult time dealing with uncertainty themselves and assume others will too. For them it’s tempting to “wait until we get it all figured out before we let people know what direction we’re going in.” What these leaders often fail to realize is that it’s a lot easier as a more senior leader to deal with uncertainty when you have much more real-time information available to you; and this is especially true if you have some control over the decisions and direction the organization is heading in.

It’s better to be frank with your teams about what the challenges are, what decisions have been made and what is still pending. Explain the competing variables the organization faces and trust them understand the complexity. It allows people to process information along the way. That makes the eventual decisions that are made easier for people to accept and adjust to because they will have felt involved along the way.

The competition for talent is never over and the best talent wants to feel that their leaders are making them part of the dialogue about what’s important. It’s up to leadership at all levels to share the news… good, bad, or incomplete.

3 Ways to Improve Your Strategic Thinking

You may have heard the story of the truck that was immovably stuck under a bridge and how the solution came from an unlikely source. If you don’t know it, I’ll share it at the end of this newsletter.

I was thinking about this story when recalling a professional meeting where the topic was developing a global mindset. One of the speakers was talking about their company’s research showing that experiencing another culture has a significant impact on one’s strategic thinking. “Experiencing” didn’t mean going there on a vacation. It was an immersive, longer-term experience, like ex pat assignments or managing a global team where you had to travel to work within their culture somewhat regularly.

The speaker noted that these assignments have this profound impact because they challenge your perceptions and perspectives of the world. These different perspectives allow you to be more nuanced in your thinking about how different parts of a whole interact, the variables that impact it, and the resulting implications. Your competitors are increasingly global, not just national or local. Therefore, such experiences help you to think more like (and outthink) your competitors, to anticipate trends, and to consider solutions and strategies from a broader array of possibilities.

How, then, can you stretch your perspectives to help develop your strategic thinking when working globally isn’t a possibility (or, at least, not yet)?

  • Regularly interact with people in a different function or area of the company. Marketers and engineers don’t think alike. Operations people think differently than researchers. See how someone different from you may experience the same issues or the organization itself.
  • Interact with those outside your industry.  For years, benchmarking was the buzzword when you wanted to get a more strategic perspective and to gain some competitive advantage. Benchmarking is often practiced with a closed-system approach. Life science companies benchmark other life science companies. Tech firms benchmark other tech firms. That’s important, but it’s also somewhat limiting, especially in a world where industries and disciplines are bleeding together like never before. The perspective of someone in a different industry about your issue or situation will cause you to think about the variables and interactions more broadly, more strategically. One of the things that made Steve Jobs so successful at product design was that he included perspectives he gained from things as diverse as digital animation, calligraphy and architecture.

When we hire people who are mostly like ourselves we multiply our strengths… but also our weaknesses and blind spots.

  • Hire people who are different from you. We’re all familiar with research which shows that diverse organizations are generally more successful. In addition to the typical diversity categories we’re used to thinking about (gender, race, age, etc.) we should look for diversity of thought, experience, and education, among many other factors. When we hire people who are mostly like ourselves, we multiply our strengths… but also our weaknesses and blind spots. Make sure to regularly ask those you’ve hired for their perspective and input on the business issues you are working to address.

Thinking about your daily business interactions expansively will help you develop the broader perspective needed for strategic thinking.

So, the story of the truck goes like this. The top of the truck was wedged against the underside of a bridge, and it could go neither forward nor backward. It just wouldn’t budge. Traffic was backed up and police and tow trucks were trying to figure out how to get it out. A little boy walked up and asked what was going on.  The police officer explained the dilemma. The little boy looked at him and said, “let the air out of the tires.”

10 Things that Keep You from Hiring Great People

Over the years, one of our most popular workshops is Accelerated Hiring.  That’s because hiring great people is one of the toughest and most impactful of leadership responsibilities.  A lot of hiring mistakes are self-inflicted.  Some are a function of the organization’s approach (or lack thereof).  As we come out of the Covid pandemic in the coming months, hiring will take off, and the competition for top talent will seem like a contact sport.

I love this article by Lou Adler about the 10 Things Managers Intentionally Do to Avoid Hiring Great People.  We address almost all of these in Accelerated Hiring.  See if any of these 10 things resonate with you:

  1. Filter candidates on skills and experience
  2. Target the wrong talent pool with the wrong message
  3. Using compensation to save time but prevent the best from being evaluated
  4. Looking for the person to fit the “perfect” job rather than modifying the job to fit the “perfect” person.
  5. Use of generic traits
  6. Believe gut feelings, first impressions and that the “halo effect” predicts performance
  7. Allow a hiring in your own image mentality to exist
  8. Use gladiator voting
  9. Accept a safe “no” vote with no proof that it’s justified
  10. Don’t make hiring managers responsible

Even the most experienced leaders can find it challenging when it comes to making such a critical talent decision.  Are you guilty of any of these?

Alignment + Agility = Competitive Advantage

Our previous two articles talked about creating alignment for success in 2021. First, your organization (and your teams) need a clearly articulated North Star and strategic clarity. Second, it is imperative to build a culture that reinforces alignment between how you work and what you aim to achieve. Alignment is essential for success. However, agility – in addition to alignment – will lead to competitive advantage.

Alignment without agility is stagnation.

Agility without alignment is chaos.

Over the past year, rapid response and breakneck adaptation have been watchwords for successful businesses in the COVID environment. The pace of that agile response has left people exhausted and organizations risking burnout among their teams. Some organizations have been changing so quickly that they have prioritized adaptation too highly. They are no longer aligned with or certain about their business strategy. And some feel they no longer recognize their culture. In a deep and dire emergency, business survival trumps culture.  Nevertheless, it has its negative consequences.

On the other hand, some of my clients are already worried that, as we approach a post-pandemic world, the desire for a sense of “normalcy” and decompression will result in a temporary, but dangerous stagnation. It could be very tempting to feed the longing for some stability, and focus too heavily on alignment, deprioritizing agility.

And therein lies the conundrum. Organizations that build and maintain competitive advantage create a balance between two competing elements: alignment and agility. It can be convincingly argued that the benefits of agility are only achieved within the context of ongoing alignment with strategy and culture. It is also a fact that change and alignment are, at their core, competing forces that require constant attention.

How can you create alignment and agility within your team?

  • Clearly focus on only a handful of strategic imperatives. And don’t assume clarity. Revisit those imperatives regularly with your team and discuss how the team’s work contributes to them. Use them as your guardrails.
  • Help strategy bubble up from the bottom.  People in the organization who are closer to the customers, operations and technologies often see opportunities and threats more quickly than executives do. In my HBR article, “5 Behaviors of Leaders Who Embrace Change”, I shared these two ideas for building this capability in your team:
    • Make opportunity-seeking part of the regular conversation. Simply asking questions like “What are our customers talking about? What do you think they will want a year or two from now? What new trends do you think will impact us?” sends the message that looking ahead is important. And that you value their input.
    • Advertise successes. Nothing breeds success like success. Tell the stories at company events and recognize team members who are looking ahead and identifying opportunities. Demonstrate that the status quo is not enough anymore.
  • Encourage experimentation and learn from failure:  Too often, traditional organizations’ first response to a risk is to ask, “Why?” Change agility requires leaders to ask “why not?” and to establish opportunities for pilots, prototypes, and experimentation. Experimentation is an integral part of R&D. While an overall strategy informs the researchers’ focus, any R&D scientist will tell you that there are sometimes dozens of experiments that don’t get results and that, without those failures, they wouldn’t have been able to find the successes.
  • Reallocate resources with discipline.  As Sulls’ and Homkes research found, organizations tend to move too slowly or move quickly but lose sight of the strategy. I consulted to an organization a few years ago where moving too quickly without discipline was hampering their ability to achieve results. The CEO had started the company and was the classic early-stage entrepreneur; extremely responsive to market needs, ready and willing to change strategy, and endlessly shifting resources. However, the company was not early stage anymore and this nearly sole focus on agility led to a complete lack of follow-through, very little alignment and was seriously impacting results. The board removed him and named a new CEO who added a new level of discipline to resource allocation through a combination of centralized oversight and distributed decision-making.

Start 2021 with the ideas we’ve discussed in these three articles – defining your North Star, creating strategic clarity, building a strong culture and creating aligned agility – and you will have improved your ability to thrive.

The 3rd Key to Better Results in 2021

Everyone wants a competitive advantage. In our last article, we talked about the critical nature of purpose (a North Star) and strategic clarity. They provide much needed direction in a time of change and uncertainty. The third key to better results in 2021 is culture. And it’s considered by many to be the most important.

Peter Drucker famously said “Culture eats strategy for breakfast” and research supports that assertion. Just a couple examples:

Culture is what bonds people together (or doesn’t) – and it usually determines how effectively you pursue strategy. Whether your organization or team will be remote, blended or back in the office, one of your 2021 priorities should be ensuring your culture is positioning you to take advantage of opportunities.


Just Words on a Page?
Culture is often defined in terms of published values (or principles, philosophy, ideals). These statements are meant to guide the actions and decisions of employees throughout the organization. Do those statements actually create culture? The answer is no. Sull, Turconi, and Sull researched the correlation between 9 of the most frequently stated company values and how well the companies lived up to those values in their employees’ eyes. The correlation between the published values and actual values were very weak for all, and negative for four of them.  As the saying goes, “don’t pay attention to what they say, pay attention to what they do.”

Culture is a Reflection
It reflects how we actually navigate our relationships… with employees, peers, customers and business partners.  Culture is about where we spend our time. Do we spend more time fixing client problems than anticipating them, more time penalizing people for mistakes than recognizing effective behavior? Should we spend more time on service, on innovation or on building value? Ultimately, culture is the collective nature of what we value as a company. And it’s not what we write on a piece of paper, but what we do. Every. single. day.

Build, Maintain and Adapt Intentionally
Our behavior is how we define, demonstrate, and continually recreate culture. As a leader, what actions should you take to build a culture that supports peak performance?

Start with your North Star and strategy: 
Purpose and strategic clarity need to be defined and communicated regularly. They provide the context and direction for the culture choices the company makes.

Align it with the company’s brand:
 Your brand is how your company is perceived and experienced by the customer and other stakeholders.  David Matting, Head of Trends and Insights for TrendWatching notes “There’s really no such thing as internal culture anymore. Your culture is always public, and it’s your most powerful, public-facing asset or liability.” It’s difficult to tell the market you are, for example, positioned around an outstanding customer experience when your business doesn’t support an outstanding employee experience.

Define the behaviors that epitomize values.
 Values are often stated as words or phrases like ‘act with integrity’ or ‘delight the customer’. What does that look like? Define the behaviors that epitomize those values. By watching how people behave, what they say and what decisions and trade-offs are made, any leader or employee should be able to say what your culture is.

Connect roles and work to purpose
.  What does a salesperson, developer, machine operator or the CEO do (and not do) that represents the best in your culture? Go beyond traditional job descriptions and define how that role connects to the purpose and culture. Hire for those attributes; expect them, celebrate them and reward them.

Actively and regularly assess.
Whether through surveys, focus groups or an assessment by an external consultant, regularly take a step back and assess how well people in your organization understand the cultural goals.

According to Gallup, Only 41% of employees strongly

agree that they know what their company stands for

and what makes it different from competitors

Leaders also should be asking how well their teams reflect the stated culture. It’s easy for employees and leaders alike to become unmoored from cultural goals. An honest look will continue to position your culture as a competitive advantage, including when it comes to attracting talent.


Adapt in real time.
 Change can’t wait. When the culture no longer represents who the organization or team should be, adapt it to meet changing needs.
By defining your North Star, creating strategic clarity, and intentionally focusing on culture, you are well on your way to creating competitive advantage and an ability to take advantage of the opportunities presented in 2021.

The Two Keys to Better Results in 2021

In these first few weeks of 2021 one thing is abundantly clear – change, disruption and challenge are going to be with us for the foreseeable future. It’s time to move beyond survival mode and figure out how to thrive. Simplicity and focus are key. The organizations and teams that create sustained alignment, keep engagement high and outperform their competition will start 2021 answering two questions:

What is our North Star?
How will we create and maintain strategic clarity?

Without a clear purpose and understanding of what continues to be important in a rapidly changing environment, work becomes fractured, misaligned and frustrating. Recently, McKinsey examined how 30 top companies are preparing for the future. 83% are taking bold moves around their purpose, their North Star. Research by LSA Global shows that strategic clarity accounts for 31% of the difference between high and low performance in terms of revenue growth, profitability, customer loyalty, leadership effectiveness and employee engagement. Research also tells us that finding meaning – having purpose, a North Star – is a universal intrinsic motivator.

Answering “What Is Our North Star?” Provides Clear Purpose

For centuries, travelers have navigated by the North Star. No matter the circumstance, it was a constant in the night sky. It is the answer to the questions, “why do we exist?  What is our purpose?” With today’s unpredictability and the need for agility, your North Star defines the constant core that will drive strategy, priorities and decisions. Without a North Star, agility becomes chaos. Decision-making and priority setting are reactive, siloed and lack alignment.
Defining the North Star should start with the executive team but not end there. Share the definition. Ask what resonates and what’s missing. Create a short statement that is understandable, memorable and defines the essence of why the organization exists. If the statement sounds something like “to increase shareholder value,” keep asking “is that really the core of who we are? Is our purpose larger than that?” Test how simple and memorable it is. After broad and intentional communication, ask 10 random people what the North Star is. If it’s not consistent, you have more work to do.

Strategic Clarity Provides the Map

Strategic clarity follows from strategic simplicity.
Donald Sull, a global authority on strategy execution, recommends three questions that create simplicity and actionable clarity  out of complex strategies.
  • What are your critical business drivers?
  • What are the 3-5 challenges we need to overcome to succeed in 2021?
  • What are our must-win battles?
I add one more question that I believe is essential in today’s environment:
  • How will we keep ahead of or quickly be responsive to changes that occur?

Answering the first three questions brings clarity to targets and daily choices. Why did we choose these targets and those activities? For example, why is our target 3 % growth instead of 5% growth? Why are we focused on digital transformation? Sure, it’s to stay competitive; but specifically, HOW will it help your organization? What business strategies will it support? Can everyone in the organization explain strategy and how it manifests in their function, and in their role? If not, some of your people may be rowing in the wrong direction.

The final question recognizes that change will remain constant and that as we address the challenges and must-win battles, tactics may need to be altered or changed completely. It tells people we recognize that change will occur and leveraging it (instead of fearing it) is how we succeed.
In 2021 we’ll have our next new normal. My prediction is that many people will still feel like their organization’s goals have little connection to their work because things have shifted… again.
By having a North Star and simplifying your strategy to create clarity, your team will be better aligned and more engaged.

Our Most Read LinkedIn Articles of 2020

As we all welcome 2021, we thought we’d look back to 2020 and some of our most-read LinkedIn articles.


COVID has taught us that we can and must be able to change rapidly, to transform on the fly if need be. We’ve had no choice but to go more completely digital, transforming our customer, employee, student and supplier experiences. Truly listening with empathy, and being agile became key not just for leaders, but for everyone. Change can’t just be a priority for a few people at the top. It needs to be a priority for everyone. And, honestly, that’s kind of exciting. 

1. 10 𝑻𝒊𝒑𝒔 𝒕𝒐 𝑯𝒆𝒍𝒑 𝒀𝒐𝒖𝒓 𝑻𝒆𝒂𝒎 𝒊𝒏 𝒂 𝑫𝒊𝒔𝒓𝒖𝒑𝒕𝒆𝒅 𝑬𝒏𝒗𝒊𝒓𝒐𝒏𝒎𝒆𝒏𝒕: http://bit.ly/3q8oMg

2. 𝑺𝒊𝒍𝒗𝒆𝒓 𝑳𝒊𝒏𝒊𝒏𝒈𝒔 𝒐𝒇 𝑪𝒐𝒗𝒊𝒅 19: http://bit.ly/3qbjpi0

3. 𝑻𝒉𝒆 𝑴𝒐𝒓𝒆 𝑻𝒉𝒊𝒏𝒈𝒔 𝑪𝒉𝒂𝒏𝒈𝒆… 𝒕𝒉𝒆 𝑴𝒐𝒓𝒆 𝑾𝒆 𝑵𝒆𝒆𝒅 𝒕𝒐 𝑳𝒆𝒂𝒏 𝒐𝒏 𝒕𝒉𝒆 𝑭𝒖𝒏𝒅𝒂𝒎𝒆𝒏𝒕𝒂𝒍𝒔: http://bit.ly/39uetOF


NextBridge partners with you to create and execute pragmatic, sustainable business solutions. Please let us know how we can help you in 2021.

Conversations On The Curve: Bob Kelleher

Boost Your Team’s Engagement

Employee engagement is a challenge even in the best of times. This year, Gallup shows only 36% of US employees are engaged. Why does this matter? Companies with high levels of engagement are 21% more profitable and 22% more productive.

One of the complicating factors this year is the unprecedented change in the economy and how work is getting done. So, what does employee engagement mean in a virtual world? How do I, as a leader, meet the challenge of engaging my team at a time when stress and distractions are so high?

In this interview, Edith talks with Bob Kelleher, a leading expert in employee engagement, and founder of The Employee Engagement Group.

Here’s our conversation!

To learn more about Bob Kelleher, click here.

 

7 Tips for Better Virtual Reviews

Most managers have a hard enough time communicating with their team members. And doing so virtually is even harder. But there’s still good news for delivering that performance review virtually. A few basic techniques will go a long way to easing the difficulty.


Just like in-person reviews, the key to successful virtual reviews is to focus on the conversation.  It should be a dialogue between you and your team member that is focused on helping this individual perform at the highest level possible, to build on their strengths and support their development.  Here are 7 tips to make your virtual reviews effective.

1. Provide the review ahead of time. Give the person at least an hour or two to look at it prior to your conversation. That provides enough time for them to process the information and get beyond any initial reactions. They can “walk into” the meeting more composed, with thoughts and questions more fully formed.

2. Set the stage. Put aside your Zoom fatigue and use video (not the phone) so that the conversation feels as much like in-person as possible. If you usually rely on others to manage video calls, do a dry run so you’re able to focus on the discussion, not the technology. Know what you’re doing to do if there are connection issues. Reschedule as a video call, not a phone call.

3. Start with empathy. Begin the conversation by recognizing 2020 has been challenging and talk about specific challenges the individual has faced. Ask how they are doing (yes, even if you asked them that last week – you want to build empathy as part of the virtual conversation). 96% of employees believe showing empathy is an important way to advance employee retention. 92% believe it remains undervalued. Empathy will make a virtual conversation go more smoothly.

4. Focus on strengths.  Recognize their hard work. A great deal of research shows that managers and organizations should focus the majority of their feedback on a person’s strengths. The 80/20 rule on the ratio of positive to “corrective” feedback might look more like 90/10 this year. Of course, poor performers will require a higher ratio of “corrective” feedback. But if you go a bit easier on most people’s performance than you might normally, it will pay off in 2021.

5. Listen carefully. Active listening is harder on a zoom call. But it builds trust and shows respect. Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work. Don’t interrupt. Allow the other person time to respond. Remember there can be video delay.

6. Don’t shortchange the review. We’re all tired of endless video calls. For many, they’re more taxing than face-to-face meetings. It will be tempting to create a shorter than normal agenda or rush through the meeting. Resist that temptation. Especially in a year that requires a little more managerial TLC.

7. Beware of an office bias. If you have a split office/remote team, remember that many managers still have a bias toward people who work on site. In a year where many people don’t have a choice, it’s important to not penalize people for their work arrangements.