5 Things the Eclipse Taught Us About Building Companies People Love

In the U.S, on August 22nd there was a total eclipse that traversed the country.  It was an event that captured attention, created interest and built excitement.
As I was hearing about it and waiting for our partial view in New England, I was thinking about why this was such a big deal for so many people. Almost everyone I know was, at a minimum, interested in it and many were almost giddy with excitement.  What if we could create this kind of feeling every day in our companies, to build companies people love?
I believe there are 5 things we can learn from the Great Eclipse of 2017 about how to think about building companies people love:
  • The experience is multi-dimensional: People experienced the eclipse through what they saw, the temperature of the air, the sound during the total eclipse, and more. Companies people love aren’t just defined by a vision, mission statement or set of values that are posted on a wall.  That vision, mission and values are experienced in a multi-dimensional way, from what you see in the office design, to what you hear people saying, to the buzz you feel when you walk around.
  • It’s rare or at least unique:  Companies people love provide them an experience that is difficult to replicate. Others often look to these companies to try to recreate the culture.  What they find is that it’s not something you replicate. It is something the company needs to define as uniquely theirs.
  • There is a sense of meaning: The eclipse was meaningful to many people for many different reasons. Some were drawn from a scientific perspective (a group of scientists boarded plane so they could be among the first to experience it). Some were drawn because it was an event they could share with millions of others.  Some viewed it from a spiritual perspective.  Companies people love create a connection with what their employees (and potential employees) find meaningful.
  • It’s a shared experience: Those who work in companies people love have shared experiences that define who the company is. In some, it’s the way they onboard people (I wrote about my brother’s experience at Apple a few years ago). In others it’s the way people are recognized no matter their level.  For some, it’s meeting the patients their therapy impacts. Those shared experiences live on after people in these companies move on to other jobs. You see them in active company alumni networks.  They share common stories. And, they often say working there was one of the best experiences of their work lives.
  • It creates anticipation about what great thing we’ll do next: After the eclipse, many people described it with one word – wow. And, at least in my house, we were talking about when the next one would occur.  When you experience an event that takes you out of the ordinary, as many companies we love do, you want to know what the next great thing is and how you can be a part of it.
At NextBridge Consulting, we help our clients work at becoming companies people love.  We help them define or refine and then operationalize their mission, vision and values.  We help them develop leaders who make people say “I want to be part of this,” even when the company is moving at a dizzying pace. We work with them to develop teams and organizations that create alignment.  How can we help you?
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