You know, I’ve occasionally caught myself saying ‘change is hard.’ I’ve recently seen an interesting new insight into the power of language during change or transformation. In an article on HBR.org, Nick Tasler discusses the negative bias we create when reinforcing that change is hard.
For decades, we’ve heard statistics about how infrequently change initiatives and transformation are successful. We hear that 70% of them fail. We hear that 50% of mergers don’t achieve their desired results. In addition, we’ve all had our own experiences with changes that have had varying degrees of success. The message this reinforces is that change must be really hard.
What Tasler argues is that part of the reason change is often not successful is that by saying it is ‘hard’ we are creating a negative bias that impacts the actual outcomes. He recommends that rather than focusing on the difficulty of change we should focus our messaging and conversations about the effort involved in change.
Let me give you an example. We all know that part of success in any endeavor comes from the effort you put in to it. Some pursuits are more difficult and require more effort than others. Completing a marathon takes more effort than jogging around the block (although for some of us, they both seem daunting). However, we usually believe something is achievable when we focus on putting in some effort rather than simply focusing on how difficult it is.
At NextBridge, we focus on helping our clients successfully change and transform. We help clients think about the effort needed for successful change and help them achieve it. I encourage you to think about change that is impacting you. Are you focusing on the difficulty or the effort?