What kind of expectations do you set for your team? Most people I speak with believe they set clear, concise goals that help their people focus on what’s important. For some people, that is probably true. For others, setting expectations does not seem to be working as well.
Setting expectations is about more than just setting goals or objectives at a point in time. Expectations are set and reinforced every day by your actions and reactions to situations that arrive. When that reinforcement doesn’t happen, you have what I often call expectations-busters. Have you ever experienced one of the following expectation-busters?
- Goals are set and within two to three months most of the goals are completely irrelevant or have been re-prioritized to the bottom of the list. Business priorities change. That’s a given. However, if this is a regular occurrence in your organization it sends the message that leadership really isn’t sure where things are going or can’t make up its mind. The result is an attitude of “I don’t really need to put a lot of effort into whatever the stated goals are because they’re just going to change anyways.”
- Once a goal or expectation is set, it’s never discussed again. If I’m given a goal and we never discuss progress against the goal, I will assume it’s not a very important. I’ll assume you are really interested in other things.
- Objectives are set but rewards and recognition are given for things completely unrelated to achieving them. Remember the adage what gets measured, gets done. Well, when an expectation is set I assume it has some relevance to my performance and, in turn, my salary increase, promotion consideration, and general recognition. Nothing busts expectations like seeing people rewarded for things that have nothing to do with meeting expectations and achieving results.
- There is no differentiation in recognition when expectations are achieved. This is a corollary to rewarding things that are unrelated to achieving goals and objectives. If people who meet expectations and those who exceed expectations and those who do not meet expectations are not recognized and rewarded in distinctly different ways, a high performer will become disengaged quickly and you’ll see overall performance migrate to mediocrity.
Setting expectations is not a onetime event. The relevance of those expectations is established on a regular basis. How you integrate those expectations into your leadership approach will mean the difference between achieving expectations and moving towards excellence and mediocrity.