Wouldn’t it be nice if we could go to the tarot card reader or crystal ball seer to know where our businesses and industries are headed? What’s the next trend? What needs will our customers have? How do we keep our brand, products, and services relevant?
As leaders we are always balancing today and tomorrow — keeping one eye on the demands of today while keeping the other eye on the opportunities and threats of tomorrow. That said, by just taking a few minutes a day we can keep that future in view, giving us the information and ideas that we can translate it into meaningful actions for our business today.
The following are some common sense ways to keep ourselves thinking about tomorrow while we’re making success happen today. How many do you do on a regular basis?
- Take a look at your company news releases on the intranet.
- Follow an RSS feed, read blogs or trade journal articles about your industry
- Follow an RSS feed, blog or trade journal about completely different industries than your own. If you’re in healthcare, follow a high tech guru. If you’re in biotechnology follow something from the hospitality industry. You never know where a great idea will come from. After all, 20 years ago who ever thought we’d listen to music and play games on our phones?
- Read newspapers from emerging markets. The internet makes it easy to access English language versions of many publications. You can also listen to the radio or podcasts. I listen to the BBC a couple of times a week when I’m driving to and from meetings. I’m always amazed by the completely different topics and regions of the world it covers compared to U.S.-based news.
- Talk to someone younger than you. Try to talk to someone a generation younger than you. Their perspectives and insights, especially related to technology, will amaze you.
- Go to a meeting where not everyone does what you do. I always walk away with a much broader perspective when I have been at a meeting with people whose business or profession is completely different from my own.
- Work through ‘what if’ scenarios about your business. Think of what’s highly probable and what’s less probable. Then develop ideas for how your company or team would address that scenario. For example, what if someone came into the market who could deliver the same quality product at 1/3 the cost? What if a new technology allowed people to access your product for free or a very low price?